Privacy Policy

Last updated: 10 October 2026

At Cashmere Principle, we respect your privacy and are committed to protecting your personal information.

This policy explains what information we collect, how we use it and how we keep it safe when you visit our website or place an order.

Who We Are

Cashmere Principle is a UK-based business operated by Victoria Shelsher.

Cashmere Principle
31 Oxleys
Olney
Bucks
MK46 5PJ

Email: info@cashmereprinciple.com
Website: www.cashmereprinciple.com

Information We Collect

When you shop with us or contact us, we may collect:

  • Your name
  • Email address
  • Billing and delivery addresses
  • Telephone number
  • Order and purchase information
  • Personalisation details
  • Payment and transaction information
  • Information you provide when contacting us

Our website may also collect technical information, such as your IP address, browser type and website activity, depending on the services and cookies in use.

How We Use Your Information

We use your personal information to:

  • Process and deliver your orders
  • Manage payments, returns and refunds
  • Respond to enquiries and provide customer support
  • Send order confirmations and delivery updates
  • Maintain accurate business and financial records
  • Improve our website and customer experience
  • Send marketing communications where permitted

We process this information on the appropriate legal basis, including fulfilling our contract with you, complying with legal obligations, pursuing legitimate business interests or obtaining your consent where required.

Sharing Your Information

We share personal information with trusted service providers where necessary to operate our business.

These may include:

  • Payment processing providers
  • Delivery companies, including Royal Mail
  • Website hosting and ecommerce providers
  • Email and customer communication services
  • Accounting and professional service providers

We only share information necessary for the relevant service and require appropriate protection of customer data.

Marketing Emails

If you subscribe to our emails, we may send you information about new products, collections and offers.

Where consent is required, we’ll ask for it before sending marketing communications.

You can unsubscribe at any time using the link in our emails or by contacting us directly.

You also have the right to object to the use of your personal information for direct marketing at any time.

Cookies

Our website uses cookies and similar technologies to support its functionality and, where applicable, understand how visitors use the site.

Where required, we’ll ask for your consent before using non-essential cookies.

Further information will be available in our Cookie Policy.

How We Protect Your Information

We take appropriate steps to protect your personal information against unauthorised access, loss, misuse or disclosure.

We use reputable service providers and appropriate technical and organisational safeguards to help keep customer information secure.

How Long We Keep Your Information

We retain personal information only for as long as necessary for the purposes for which it was collected.

Order and transaction records may be retained to meet legal, tax and accounting requirements.

Other information is deleted or securely disposed of when it is no longer required.

International Data Transfers

Some of our service providers may process personal information outside the UK.

Where international transfers take place, we ensure that appropriate data protection safeguards are used where required by law.

You can contact us for more information about the safeguards applicable to your data.

Your Rights

Under UK data protection law, you have certain rights regarding your personal information, including the right to:

  • Request access to the information we hold about you
  • Ask us to correct inaccurate information
  • Request deletion of your information in certain circumstances
  • Restrict or object to certain uses of your information
  • Request a copy of your information in a portable format where applicable
  • Withdraw your consent at any time where processing relies on consent

To exercise any of these rights, please contact us at info@cashmereprinciple.com.

You also have the right to raise concerns with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our services or legal requirements.

Any updates will be published on this page.

Contact Us

If you have any questions about this Privacy Policy or how your information is used, please contact:

Cashmere Principle
Email: info@cashmereprinciple.com